FROM PADDOCK
TO FEED.
Seven days.
A whole paddock of stories.
- FOLLOWERS
- +1.5K
- VIEWS
- 3M
- ENGAGEMENT
- 12%
INDEPENDENT MARKETING & CONTENTBARCELONA, SPAIN · 2026
ADRIÀVESSEUR.
SOCIAL MEDIA.
CONTENT.
MOTORSPORT.
CONTENT.
MOTORSPORT.
From the paddock
to the people.
28.5K+ TOTAL FOLLOWERS16.5M+ TOTAL VIEWS
THE PERSON BEHIND THE CONTENT
I BUILDAUDIENCESAROUNDMOTORSPORT.
I work across social media, content creation and digital communication, with a particular focus on sports, events and motorsport.
I combine a marketer’s strategy with a creator’s instinct — building connections between the competition and the people who follow it.
SELECTED PROJECTS / 2025–2026
01 — 06SELECTED WORK.
FROM PADDOCK
02 / SOCIAL MEDIA · BRAND · COMMUNITY
REAL SIMEXPERIENCE.
Built around the race.
Connected by the community.
Strategy, identity and content across Instagram, TikTok and YouTube. A digital motorsport community with a voice of its own.
- FOLLOWERS
- 20K+
- VIEWS
- 10M+
03 / VISUAL STORYTELLING
STORIES.
IN MOTION.
Scenes, details and the energy around them.
FROM DIGITAL COMMUNITY TO REAL-WORLD EXPERIENCE04 / EVENT ACTIVATION
GIROTRONICA
× SIMUFY.
Turning an in-person sim racing activation into content that brings the community closer.
- TOTAL VIEWS
- 35K
THE WORK, IN NUMBERS
CONTENT THAT
CONNECTS.
- RSX / TOTAL VIEWS
- 10M+
Across the RSX social ecosystem.
- RSX / FOLLOWERS
- 20K+
A community built around competition.
- FORMULA STUDENT / VIEWS
- 3M
Seven days of event-wide coverage.
- FORMULA STUDENT / ENGAGEMENT
- 12%
Reported engagement during the event.
Selected historical results from the CV and portfolio. Project pages explain reporting scope and team contribution.
REELS / SOCIAL CONTENT
CONTENT IN MOTION.
Short-form stories made for racing communities, event audiences and social feeds.
WHAT I BRING TO THE TEAM
THE TOOLKIT.
Editorial planning, audience engagement and content adapted to each community.
TOOLS OF THE TRADE
DESIGN / PHOTO
Photoshop · Illustrator · Lightroom · Canva
VIDEO / MOTION
Premiere Pro · After Effects · CapCut
MARKETING / DATA
Google Analytics · Search Console · SEMrush · Meta Business Suite · Meta Ads
AI
ChatGPT · Claude · Codex · Google AI Studio
MANAGEMENT
Excel · Google Sheets · Discord · Notion
ALWAYS
LEARNING.
THE PATH SO FAR
OTHER EXPERIENCE.
2025–2026
RSX — REAL SIM EXPERIENCE
Social Media, Brand & Community Management
Social strategy, content, branding and community across Instagram, TikTok and YouTube. Audience targeting, Meta Ads, events and in-person activations.
2026
FORMULA STUDENT SPAIN
Media Team — Social Media, Content & Event
Reels, Stories, copywriting and real-time coverage from the track and paddock at Circuit de Barcelona-Catalunya.
2025–2026
CALAF GRUP / SEROM
Marketing & Content Specialist
Content and communication materials supporting digital marketing, branding and corporate communication across projects, channels and audiences.
2024
BRICKBRO
Community Manager
Social media, content creation and copywriting for a commercial real estate agency, with SEO support and content adapted to different audiences.
2023
ANWB
Customer Service
Customer service and day-to-day support in an international travel organisation.
2023–2024
INTIMISSIMI
Retail
Customer-facing retail, sales and brand experience in a premium fashion environment.
2024–2025
INOUT HOSTEL
Reception
Guest relations, front desk operations and hospitality in a busy international hostel.
@ERIC.TRO
Creator Management & Representation
Creator management and representation supporting digital talent and partnerships.
LANGUAGES
Spanish
Catalan
EnglishAdvanced
DutchBasic
OFF THE FEED. INTO THE FRAME.
YOUR NEXT PROJECT STARTS WITH A CONVERSATION
LET’S WORK
TOGETHER.
Available for motorsport teams, championships,
agencies, brands and digital projects.